The berries when ripe on the plant bear a resemblance to coffee berries, and ripen in mid to late summer. The fruit is edible (mainly in Iran), but the unripe fruit is astringent. The fruit only fully ripens after it falls from the tree. When ripe, the fruit is dark ruby red. It has an acidic flavour which is best described as a mixture of cranberry and sour cherry; it is mainly used for making jam, makes an excellent sauce similar to cranberry sauce when pitted and then boiled with sugar and orange, but also can be eaten dried. In the Republic of Azerbaijan and Armenia, the fruit is used for distilling vodka, while in Albania it is distilled into raki. In Turkey and Iran it is eaten with salt as a snack in summer, and traditionally drunk in a cold drink called kızılcık şerbeti. Cultivars selected for fruit production in Ukraine have fruit up to four cm long.